Buck Wince on Opportunities for Healthcare in Retail

by Jennifer M. Bobbitt

Wellogy (formerly Davis Wince, Ltd.) President and Founding Principal, Buck Wince recently attended the International Council of Shopping Centers’ RECon convention in Las Vegas, NV. Wince was part of a panel discussion that included Ethan Sullivan, Executive Director, Real Estate/ National Facilities Services at Kaiser Foundation Health Plan, Inc. and Chad Pinnell, JLL Managing Director of Healthcare Solutions.

The panel addressed the opportunities in healthcare and retail as occupancy rates drop in malls and large retail areas. Strategically located in heavily populated areas, shopping centers and malls provide a valuable customer base for the competitive healthcare market. Wince is a noted speaker on the topic of “Healthcare as Retail” and was included in the panel to bring his unique perspective and passion to the subject.

It’s All About Location

Wince and Pinnell met while working on a previous project and clicked on their desire to create innovative and creative solutions to the challenges in the retail and healthcare markets. Wince and Pinnell previously presented at The American Marketing Association on the topic, “Healthcare Goes Retail.” According to Wince, “The opportunity for healthcare providers is to perfect a strategic process that delivers a well-located, convenient healthcare experience close to a complementary mix of consumer retail offerings. Today’s healthcare consumers have a choice. We want to make it easy for them to choose.”

Expanding Healthcare’s Reach

Over the past seven years, Wellogy has been heavily involved in innovative healthy community planning engagements. The firm has designed comprehensive, integrated outpatient healthcare facilities including Medically Integrated Fitness Center, FSED’s, Urgent Care, Multi-Specialty MOB’s, and ASC’s in mixed-use communities. Wellogy has branded the approach to creating healthy communities as Healthy Urbanism™. The passion behind Healthy Urbanism™ is a desire to affect the built environment by inspiring new solutions for the way we live. Wellogy designs environments to promote and encourage wellness.

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