Wellogy was honored to be the retail planning partners for the United States Holocaust Memorial Museum (USHMM) in Washington, D.C. on the National Mall. The task was to renovate the main shop and remote kiosk. The kiosk is situated at the end of the museum’s self guided tour on the second floor. The first phase of the project, the kiosk was completed in March 2013 and the resulting sales increase tracked 70-80% speaks for itself. A key to the success of the kiosk was a clear vision by the USHMM Business & Architect’s offices for the merchandise to be sold, sales and customer history, the aesthetic criteria of this delicate institution and the minutest element of their operations process. From this, the team developed and refined the finished concept.
The renovated main shop, the Deanie and Jay Stein Museum Shop opened in the Spring of 2015 and is also tracking a successful increase in sales. A new grand entrance, complemented by new finishes and fixtures helps create a welcoming walk-through gift area.