Campus Bookstore

Wellogy worked with Barnes & Noble to create a brand refresh for the campus bookstore. The format was adapted to fit into the recently renovated student union. Construction was completed in three months during the summer break so that the store could remain open during the academic year. Sales have increased over 10% year to year in the first semester with the renovations to the store. The renovation included improved customer pickup and payment queueing during the start of the semester buy and end of the semester buy-back rush periods. The improved book storage solution in the lower level of the building allows more store space to be dedicated to high-margin apparel and branded technology offerings.